This has to be the most clever and awesome marketing campaign ever.
…or the most scary thing I’ve experienced in quite a time.

Try to get it:

  1. NIN alternative reality game
  2. Current Summary of Year Zero Info
  3. Year Zero – watch the clip!
  4. Overview from Rolling Stone Magazine
  5. Add to your GTalk (or any other Jabber client) to geht updates whenever the relevant sites are changed. More info here
    Basically, its wget -r + diff -rq + a POE Jabber client (for those that care)
  6. Download all of the songs that where found so far. They found a new one yesterday!

…and so much more.


  • added one more overview link.
  • a Jabber bot 🙂
  • The music