This has to be the most clever and awesome marketing campaign ever.
…or the most scary thing I’ve experienced in quite a time.
Try to get it:
- NIN alternative reality game
- Current Summary of Year Zero Info
- Year Zero – watch the clip!
- Overview from Rolling Stone Magazine
- Add shatter36@gmail.com to your GTalk (or any other Jabber client) to geht updates whenever the relevant sites are changed. More info here
Basically, its wget -r + diff -rq + a POE Jabber client (for those that care) - Download all of the songs that where found so far. They found a new one yesterday!
…and so much more.
UPDATES:
- added one more overview link.
- a Jabber bot 🙂
- The music