This has to be the most clever and awesome marketing campaign ever.
…or the most scary thing I’ve experienced in quite a time.

Try to get it:

1. NIN alternative reality game
2. Current Summary of Year Zero Info
3. Year Zero – watch the clip!
4. Overview from Rolling Stone Magazine
5. Add shatter36@gmail.com to your GTalk (or any other Jabber client) to geht updates whenever the relevant sites are changed. More info here
   Basically, its wget -r + diff -rq + a POE Jabber client (for those that care)
6. Download all of the songs that where found so far. They found a new one yesterday!

…and so much more.

UPDATES:

• added one more overview link.
• a Jabber bot 🙂
• The music