This has to be the most clever and awesome marketing campaign ever.
…or the most scary thing I’ve experienced in quite a time.

Try to get it:

  1. NIN alternative reality game
  2. Current Summary of Year Zero Info
  3. Year Zero – watch the clip!
  4. Overview from Rolling Stone Magazine
  5. Add shatter36@gmail.com to your GTalk (or any other Jabber client) to geht updates whenever the relevant sites are changed. More info here
    Basically, its wget -r + diff -rq + a POE Jabber client (for those that care)
  6. Download all of the songs that where found so far. They found a new one yesterday!

…and so much more.

UPDATES:

  • added one more overview link.
  • a Jabber bot :)
  • The music